Cloud-native digital fitness platform with AI-driven personalization on AWS
A fitness company delivering personalized training programs sought to scale beyond in-person sessions by launching a cloud-based digital platform. The solution enables global access to training content, improves customer engagement, and introduces AI-driven personalization to enhance user outcomes.
AWSServerlessGenAIAIMedia StreamingApplication DevelopmentThe Challenge
The customer relied on in-person coaching and manual processes to deliver personalized training programs, limiting scalability and reach. Their existing setup lacked automation, centralized content management, and data-driven insights. This made it difficult to support a growing user base, deliver consistent experiences, and adapt training programs based on individual performance and engagement.
Our Solution
A secure, scalable cloud-native platform was designed to support digital training delivery and future growth. The solution enables hosting and streaming of on-demand workout content, as well as live and recorded training sessions. It includes user progress tracking with performance metrics and milestone monitoring, providing both users and coaches with actionable insights. The platform is built with integrated AI capabilities to support adaptive training plans, allowing programs to evolve based on user behavior and progress. Centralized data and analytics services enable continuous improvement of both content and user experience, while the architecture ensures high availability and global scalability on AWS.
Results & Impact
Novalo Technologies is supporting the transition from beta to a production-ready platform, currently serving 50 users with a target of scaling to 1,000+ subscribers. The solution positions the customer to expand globally, increase recurring revenue, and deliver a more engaging, personalized fitness experience through data-driven insights and AI-powered capabilities.